Becoming a sponsor of the Tour of Somerville, presented by Unity Bank, connects you with a fantastic community event and brings you closer to your target audience and customers. This is an exceptional advertising opportunity in the world of sports. It’s not just a single-day sponsorship; it includes 90 days of active brand activation, access to valuable photography assets, and options to reward your employees, customers, and VIPs with an unforgettable experience at a sporting event. Interested? Read on.
Events are proven to build loyalty, community, and brand affiliation.
Experiential Marketing
Studies show that consumers value experiences and positive experiences create stronger emotional connections than advertising.
Emotional Connection
Events can evoke strong emotions that play a crucial role in developing brand loyalty.
Brand Trust
Research indicates that well-executed brand activation events can positively influence brand trust and satisfaction, which are essential components of brand loyalty.
Event Sponsorship Based on Data
78%
Come from within 30 miles
9,000
Avg Attendance since 2022
138
Avg Minutes in Attendance
$115k
Median Attendee Income
58,000+
Engagements on Social
8.4%
Avg Engagement Rate
1,000,000+
Views on Social
12,000+
Livestream Views
What’s the difference between Sponsorship and Advertising?
Glad you asked. Sponsoring the Tour of Somerville pb Unity Bank means you are part of the event year-round. Advertising is a limited, but effective, targeted hit on race day. Sponsorship provides you with multiple layers of activation across a much longer calendar.
Advertising opportunities will be published in 2024. If you would like to discuss advertising opportunities sooner, please contact us.
Pre-Event Opportunities
Medal-level sponsors are included in printed race materials such as the poster. Certain sponsorship levels can also include the business or brand in social media posts – whether that is through a subtle consistent mention or a more overt #ad #sponsored post.
Race-Day Opportunities
The most obvious benefit is printed course materials. Sponsors and advertisers can have printed materials for the course. Sponsors can be included in the start/finish truss and have a closer placement to the start/finish line. Gold Sponsors can also request placement at a specific turn.
